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Published on June 25, 2019

Rutland Regional launches
Anti-Vaping Campaign

PenguinE-cigarettes or vapes are highly addictive, cause serious lung disease, can harm adolescent brain development, and are linked to alcohol use and other substance use such as marijuana.

Rutland Regional has produced an animation series; Be Smart. Don’t Start. which premiered on June 21 at the Rutland Flagship Cinema as one of the pre-roll videos before screenings. Additionally, this campaign will be delivered in a targeted way to youth via social media platforms such as Snapchat and Instagram.

According to the Centers for Disease Control and Prevention, the number of middle and high school students using e-cigarettes is expected to rise exponentially in the coming year. In 2018, 3.6 million teens and middle school children reported e-cigarette.

Vaping or use of e-cigarettes is the youth epidemic of our time,” said Sarah Cosgrove, RCP, TTS-M, AE-C, Education Coordinator at the Community Health Team at Rutland Regional Medical Center. “The chemicals and the nicotine delivered through vaping are negatively affecting the developing brains of our youth as well as compromising their respiratory health and overall wellbeing. In the absence of treatment plans, our current plan of attack is to educate everyone and encourage everyone to avoid these products.

The campaign is also being released as a PSA to area television stations as well as to all the hospital marketing departments in the state of Vermont for their own anti-vaping efforts. As health advocates and professionals, Rutland Regional’s goal is to raise awareness about the dangers of vaping and provide information and resources to help those who are vaping and to stop those who are curious. Though this animated campaign (using stop motion technology) is mostly targeted to the 8 to 12-year-old demographic, it is hoped that it will resonate for all viewers and educate about the dangers of vaping. This messaging and campaign align with Community Health Improvement’s efforts around tobacco cessation and respiratory health. For more information contact the Community Health Team at 802.747.3768.

The series of videos, as well as other resources, can be found here>>>

About Rutland Regional Medical Center

Rutland Regional Medical Center, founded in 1896, is the largest community hospital and the second largest healthcare facility in Vermont. With a strong patient focus, consistent quality performance, nursing excellence and award-winning care, Rutland Regional remains dedicated to improving the health of families and individuals throughout Rutland County and beyond.


Media Contact: Gerianne Smart, Manager, Marketing & PR

802.747.1608 desk, 802.777.7610 mobile

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